Safety Promise

Our Commitment: Safe, High Performance Makeup for All

Our commitment is to deliver safe, high performance makeup for everyone. Every product is created to meet rigorous standards for safety, efficacy, and quality.

High Performance Makeup for All

Maybelline products are conceptualized in our New York City headquarters and developed through collaboration with scientists, dermatologists, toxicologists, chemists, and makeup experts across 120 markets worldwide. This global approach ensures our products are both innovative and meet rigorous efficacy and quality standards.

Safe Products, Expertly Evaluated and Rigorously Tested

All Maybelline products undergo expert-led evaluation at our Research & Innovation facilities to ensure safety compliance. We maintain deep knowledge of our raw materials, including their quality and origin, through scientific data, and we work with a range of specialists to thoroughly assess materials for safe use in our finished products.

For a World Without Animal Testing

We are committed to animal welfare. We do not test on animals. Instead, we practice effective, non-animal ways to ensure the safety of our cosmetic products.

We Continually Monitor for Your Satisfaction

After a product launches, we continue to monitor customer feedback through hotlines, social media, and user reviews. This feedback allows us to evaluate product quality and make modifications to formulas, ingredients, or packaging whenever necessary.