Eye Makeup Tutorials

Eye Makeup Tips

For eyes that wow, we have it all. Natural eye makeup for demure daytime looks and dramatic statement-making eye makeup for nighttime. From eyeshadow, eyeliner, and brows to mascara, here are the tutorials and pro tips to help you create the look you want.

How do you do eye makeup?

There's no one "right" way to do eye makeup, but rather it is up to each and every individual's creativity and personal preference. Some people love a full glam or smokey eye, while others prefer a subtle liner or a wash of neutral tones.

How to make your eyes look huge with makeup?

One way is by applying a white eyeliner on your waterline. By extending the look of the whites of your eyes, it helps to give you a more wide-awake, bright-eyed appearance. You can also add highlighter to the inner corners and brow bones, buff a neutral brown shadow into the crease for definition, and curl your lashes before finishing with a lengthening mascara.

How to remove eye makeup?

To remove eye makeup, you'll want to make sure you have the right product(s), so that you don't wind up rubbing or tugging at the sensitive eye area. Apply a gentle, moisturizing eye makeup remover to a cotton ball, hold it against the lid for a few seconds, then wipe away and rinse with water.

How long does eye makeup last?

Eye makeup can last up to two years, depending on the formula. Powder shadows that are used with a brush rather than your finger will last longer because there's less contamination and oils. Cream and liquid products have a shorter shelf life of around three to six months once opened, so it can help to date your products to keep track of usage.

What are the types of eye makeup products?

There are many types of eye makeup products, including eyeshadow, eye primer, eyeliner, mascara, brow makeup, and more. These come in a range of formulas such as powder, cream, liquid, gel, and mousse.

How to apply eye makeup for hooded eyes?

To apply eye makeup for hooded eyes, it's important to focus on what will be seen when you look straight ahead — hooded eyes have extra skin. Concentrate application above the natural crease and blend your shadow and liner upward and outward to help create the appearance of lift.