ABOUT MAYBELLINE

Hey, We're Maybelline

We're from New York, and in this city you have to be ready for anything.

That's why we make no hassle, high-performance makeup — tried and tested on our streets.

So whatever the world throws at you, you'll look and feel ready.

What We Believe In

• Makeup for every look, style, skin tone
• Trendsetting looks from NYC
• Fast + easy on-the-go makeup
• Makeup that stands up to the city

Make Up. Make Change.

We make makeup, and we're committed to making change to help create a better world.

Brave Together

A global initiative to support everyone experiencing anxiety and depression.

Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

Safe Products, Expertly Evaluated and Rigorously Tested

All of our products undergo rigorous, expert-led evaluation at our Research & Innovation facilities to help ensure they meet our safety standards.

Our Global Footprint

• #1 makeup brand
• 120 countries
• 1000+ shades